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How to do a Reddit AMA

I recently managed a AMA for Jack King, owner of L.C. King Manufacturing (makers of Pointer Brand). I noticed several other clothing brands' CEO's had hopped on Reddit to answer questions personally and it made perfect sense for Jack to do it as well. It turns out that Pointer Brand was already stirring up some buzz on the popular subreddit Male Fashion Advice, so there were quite a few curious redditors interested in asking questions. That's the formula for success: A great product, a great story, a willing CEO, and plenty of pre-existing interest.

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