Ben Collins Digital Ben Collins Digital Icon

Digital Strategy and Development Flow Map

Digital Strategy and Development Flow Map

From the author: I've put together a little diagram which conveys how I view the digital ecosystem as well as the various path(s) and process(es) that businesses must tread to see returns from the creative and technological assets they are developing. So much of this is hybrid, holistic in nature that it requires breaking through monoline, siloed trains of thought. Ultimately strategy, design, and technology cannot be separated. They exist as part of a continuum of activities that create value for a business. To the extent that we can blur the lines, do those things that maybe we're not used to doing, and see the world through new sets of colored lenses, I think we'll produce more engaging and meaningful experiences on the web and on mobile, and we'll ultimately create significant shareholder value along the way.

[Some tips: Start on the left and work your way over. Notice trajectories, adjacent shapes, the external context, and which paths would be linear or potentially which would be circular. Leave me feedback! This is a rough first draft.]

More in Strategy